Keyword optimization will have a very direct impact on website traffic, so many websites are not random when selecting keywords, but very careful. Now let's see how to select the right keywords to optimize.

1、 How to select keywords for private websites

Now many words have been purchased by bidding, so some private websites will generally choose keywords with higher difficulty. Generally speaking, the index of the key words with high difficulty is not low, and the cost performance ratio is relatively high, which can bring good benefits. However, it should be noted that you must not select illegal keywords, otherwise the search engine will block your website, causing your website ranking to fall instead of rise. When optimizing keywords, you must control the difficulty. You can select keywords with regional characteristics to optimize.

2、 Lexical cooperation

Generally speaking, the words to be optimized at a certain stage include the main keyword and the long tail word, which can achieve very good results through cooperation. The selected keywords must have a close relationship with the theme of the website. Otherwise, even if users come in, they are not your target customers.

3、 Optimization inside and outside the station

Search engines judge whether an article is original or not by searching the keywords in the article. If the keyword layout is good, the probability of being included will be much higher, because it is closely related to the weight. Therefore, not only the optimization inside the site but also the optimization outside the site need to be done well. You can add keywords when posting in the forum. But I want to remind you that different forums give different weights to search engines. It should also be noted that instead of making a pure advertisement, you should master the skills of writing soft text and do a good job of keyword optimization unconsciously.

Keyword optimization has existed for many years, and no matter how the search engine changes in the future, it will still focus on this aspect.