Now our life and work can not be separated from the Internet, so now almost all enterprises will have their own websites. However, if you want the website to play a better role, then the website optimization is very important, and keyword optimization can solve this problem. Now let's see how to optimize keywords.

1、 Need to be supported by website content

We all know that the content in the website is a very important part of SEO optimization. If you want to do keyword optimization well, you must know what the information provided and what the real content is. Therefore, it is not difficult for us to understand why a website with poor content is ranked lower. When looking for information, users want to get more information. Therefore, websites with rich and real content can get a relatively good ranking, so keyword optimization must be supported by content.

2、 Increase the frequency of keyword use

There will be thousands or even tens of thousands of words on each page, so how can search engines know what words your website describes? In fact, the search engine will automatically count the words on each page, and those words that appear more frequently will be easier to be recorded by the search engine, and these words are what we call high-frequency words. The ratio of the number of keywords and the words on the whole page is the keyword density. When doing keyword optimization, you can't deliberately stack them, so you will be suspected of cheating.

3、 Title on the homepage

Keyword optimization should not only achieve the above aspects, but also make keywords appear on the title page of your home page, which must be noted. We should constantly optimize the content of the website to ensure that your website is included by the search engine.

After reading the above content, do you have some understanding of the keyword optimization techniques? If you follow these methods, you can get better results.