Keywords are generated according to the needs of users, and then articles are edited according to keywords. Keyword optimization directly determines the ranking of websites in search engines, so we will add links and make them bold in keyword optimization. However, I would like to remind you here that we must reasonably layout keywords to avoid excessive optimization. Optimizing website keywords is the purpose of balancing the website foundation.

1. Keyword optimization should be naturally distributed. Don't deliberately solicit keyword density. Keyword layout should be natural. Don't show obvious signs of deliberately distributing keywords in website articles. Never stack keywords, because this will make search engines think you are cheating, thus reducing the weight of your website.

2. In the process of keyword optimization, density is a double-edged sword. Current search engines are very concerned about keyword density, but it is necessary to increase keyword density scientifically and reasonably. Different from the repeated accumulation of keywords, keywords should appear naturally. When adding keywords, you need to think from the perspective of user browsing. Adding keywords to an article at random will definitely not work, because this will cause problems in the logic of the article. Users will feel that the sentence is not correct when browsing, which will have a great impact on the sense of experience. So in my opinion, it is better to distribute on multiple pages than to add many keywords on one page.

3. Keyword optimization needs to closely focus on the core keywords of the website. It is very necessary to add some important tags to the articles on the website. For example, bold labels have their original meaning, so they cannot be used at will. If bold text appears frequently on a page, it is likely to be judged as cheating by search engines and punished.

Through the above introduction, we should know that keyword optimization cannot be carried out mechanically, but should be arranged naturally, so as to have a good effect.